Celebrate The Art of Being British on Jermyn Street this Saturday!

Tomorrow from 12 noon, Jermyn Street in nearby Piccadilly will be the site

for The Art of Being British. The Crown Estate and Jermyn Street Association

will be hosting a garden party, celebrating English eccentricity and showcasing

many of the unique, specialist retailers and restaurants that are grouped in St

James’s.

On display for visitor will be a Rolls Royce Phantom on loan from The Ritz,

while musicians from the Royal Academy of Music will be performing British

classical, jazz and theatre tunes live on the street. There will also be a

church market, puppet show, hog roast, sports car display and an area dedicated

to the art of storytelling and if that wasnlt enough, shoppers will be pleased

to hear that there will be a unique selection of added-value incentives only

available on the day by the retailers of St James's.

Four unique men's and women's catwalk fashion shows will take

place, accompanied by displays and demonstrations from many of the famous

retailers in St James's including those from the revered hat, shirt, suit and

shoemaking fraternity. Exhibitors include Fosters & Son, Church's, T M

Lewin, Hawes & Curtis, Hilditch & Key and Favourbrook as well as

Dukes, Fortnum & Mason, Paxton and Whitfield and The Ritz — all of which

will showcase their quality craftsmanship and key signature services.

Cheese experts Paxton and Whitfield will be tempting shoppers with delicious

British cheeses and their wide range of delectable accompaniments along with

specialist food and wine. Dukes will demonstrate how to mix the perfect Martini

while Berry Brothers and Rudd will be offering blind tasting with a chance to

win a bottle of champagne.

St. James's also offers the discerning shopper a fabulous selection of

cafes, bars and restaurants including Franco's, Getti, Green's, Quaglino's,

Petrichor at The Cavendish, Fortnum & Mason, Rowley's, Sofitel St James,

The Ritz, Wiltons and The Avenue.