The coming of age of Baltic fashion
By sophia1980 | Monday, August 12, 2013, 11:19
Forget Paris, Milan and London the new buzz location for European fashion is the little known Baltic States where designers are slowly getting a name for their creativity and unique designs.
Baiba More, Founder
For years the fashion industry in the Baltic States was non-existent – wiped out during the collapse of the Soviet Union when luxury and frivolity were far from top of the agenda. But, in the past decade, Baltic fashion has been quietly bubbling away, regaining confidence and slowly catching the eye of the fashion world in Europe and further afield.
What we're seeing now is the coming of age of Baltic fashion. After becoming one of the standout hits of the last Paris Fashion Week, designers from Latvia, Lithuania and Estonia have begun to spread their wings and are emerging within the UK, US and Western Europe markets.
Originally coming from Latvia but now living permanently in the UK one fashion entrepreneur has set out to make these hotly-tipped designers readily available for UK fashionistas.
Baiba More is the founder of online shop Madame Kuku which features the best established and up-and-coming designers the Baltics has to offer. She said:
"My aim is to bring the best of Baltic designers to the UK and give fashion lovers here a one-stop shop for unique, handmade designs. I'm really flying the flag for these designers over here because I know they're going to be the next big thing in the fashion industry so it's really exciting to be a part of.
"Designers like Karaliene, Freak Factory, Peony, Varkki and Amoralle are all leading the way and carving a path for others to follow in their footsteps, which I'm sure they soon will.
"What I love so much about this fashion is the sheer wild creativity which is balanced by a strict attention to detail and a need to always be sophisticated and elegant. It is this daring attitude mixed with classic ideas that makes it so exciting to present to new audiences."
Upcoming AW13 collections featured on Madame Kuku are a perfect example. Full of luxury, decadence and femininity alongside dark, gothic designs, the collections reflect the search for identity of the designers.
The Freak Factory AW13 collection features a lot of black on various textures and mineral tones of greenish and bluish grey and moss green while the Peony collection is minimalistic and feminine offering perfect pieces for the workplace or smart occasions.
Baiba continued: "When I first moved to the UK I found myself constantly complimented on my style because it was so unique. The great thing about Baltic designs is that you won't find them in every shop on the high street and you definitely won't be faced with the embarrassing moment of walking into a party with the same dress as three other girls!
"Every item is handmade which means quality is second to none and often pieces are made to measure, something you would never get on the British high street. "
Madame Kuku offers a selection of womenswear, menswear, childrenswear, accessories, lingerie and beauty products.
Visit Madame Kuku at www.madamekuku.com